Raise your hand if you’ve had some version of this conversation with your board or exec team:  Them: “Print costs are through the roof. Can’t we just put the magazine online?”  You: “…” It’s a fair question in a digital-first world, but a one-dimensional answer doesn’t cut it.  Before you think about pulling the plug on print, consider this: Recent research (like in the last year) shows that tactile media like magazines can have a powerful impact on attention, retention and engagement — and is the smartest way to protect everything from digital......

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