What do you think of when someone says “magazine ad?”  Most likely, you picture a full-page or half-page rectangle with a company logo, tagline and contact info. These ads are classics for a reason — they work. According to the News/Media Alliance, magazine readers notice ads no matter where they are placed in the book. What’s more, they take action like clipping and saving the ad or visiting an advertiser’s website. But have you ever considered thinking outside the standard ad rectangle?  In this post, we’ll explore the value of standard ads and......

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