Association magazines are one of the most meaningful ways to connect with your members. And your members see the magazine as a substantial benefit of belonging to your organization. But we live in an age of information overload. Your magazine has heavy competition for readers’ time and attention. To win eyeballs on the page issue after issue, your magazine needs to engage, inform and adapt to members’ evolving needs. We’ve gathered seven strategies to increase both the readership and value of your association magazine. Let’s dig in! How to Increase Readership for Your......
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The Future of Association Magazine Publishing
Association magazines have always been more than a resource for members; they drive engagement and create tangible...
Why Your Association Magazine Needs a Professional Editor
Your association magazine is one of the most visible and valuable benefits you can offer your members....
5 Revenue Boosters for Your Association Magazine
A magazine is one of your association’s most powerful member engagement tools. Not only does it keep...
5 Steps to Redesigning Your Magazine
You’ve decided to embark on a redesign of your association’s magazine. Great! You’ve made the right decision....
Could Non-Endemic Ads Be a New Revenue Source for Your Association?
Your association members come to you for insights and information about your industry, but, to loosely paraphrase...
6 Signs It’s Time to Redesign Your Association Magazine
Picture this: You’ve just arrived at the office, settled into your desk chair and are ready to...
10 Tips for Generating Non-Dues Revenue With Your Magazine
It’s been a tough few years for associations. The effects of a global pandemic continue to be...
5 Ways to Reduce Costs for Your Association Magazine
Did you know your association magazine is one of your most valuable assets? It’s true. Even (or...
How (and Why) to Use Package Selling for Ad Sales
The most successful approach for me has been the use of package selling as a way to...