Our Commitment to Responsible Technology Use
We are an association magazine publisher that believes in the power of your story. That’s our starting line. Always.
We choose the best people, platforms and technologies to help us craft engaging stories that connect with members, elevate association awareness and increase ad revenue for our clients. We do the work, we love the work and we wow our clients.
And as technology evolves, so do the tools we use to create the work you love. With that in mind, here’s our commitment to you:
We prioritize
Humans
We’re all about that human touch. We use all kinds of tech platforms and tools (including AI) to support, not supplant our awesome humans. People make the decisions here.
We take
responsibility
When it comes to accountability, we hold firm. We are accountable for all decisions, actions and content, even when assisted by AI.
We do what’s right, not what’s easy
We adhere strictly to data privacy laws; we protect confidential association and member information; we mitigate privacy risks; and we always follow our moral compass — even when laws and regulations trail behind AI’s fast pace.
We champion creativity
We’re big fans of human creativity, knowledge, emotions, experiences and imagination. We embrace AI’s potential as a creativity aid — without taking the human out of the equation.
We power positive change
We believe in the might of words, images and design — all things that educate, influence and inspire change. But there’s a line we won’t cross: using AI for deception or spreading misinformation. Not our style.
We respect, AI’s boundaries
AI isn’t perfect. We’re mindful of its limitations and risks, and that factors into the way we use it. That includes human review, fact-checking and source verification before publication.
We remain authentically awesome
When it comes to transparency in data and AI use, we’re an open book. Trust is everything to us, and we aim to keep it that way. Want more details on how we use AI in association publishing? Just ask.
We’re always learning
Technology moves quickly. We will continue to learn, grow, listen and adapt in real time.
Our Quality-First Approach to AI
the best people. the best tools. the best work.
We look at technology as an ally. Platforms like ChatGPT, Adobe Creative Cloud and others are powerful tools that can help us work better, faster and smarter for you.
Our philosophy is to use AI as one of the many tools in our well-stocked publishing toolbox. Our team is adept at navigating the complex world of AI and using it wisely to give you the best ROI for your association magazine.
But we don’t compromise on our commitment to quality. While we may use AI tools to bolster our efforts in research and idea generation, our content is created for humans, by humans, with journalistic integrity and rigor — regardless of the tools we use.